Burlington, Vermont

How guests and AI assistants find Hotel Vermont

Prepared by Ethan Hawkes · checked 30 October 2026 (6:27 pm ET) · PDF copy

The short version. Your home page title, and the title shown when someone shares your link, both read "Home - Hotel Vermont". The only phone on the page is the 855 number; the 802 number the Chamber and booking sites list does not appear. Your structured data does not say you are a hotel.

What we checked

Your home page, fetched signed out
Your robots.txt, sitemap and llms.txt
The structured data (JSON-LD) that search engines and AI assistants read from your home page
Every finding below is quoted exactly, with the page it came from and the time it was fetched

What we found on your site

The page and share titles start with "Home"

“<title>Home - Hotel Vermont</title>”

Source: https://hotelvt.com/, fetched 2026-10-30 18:27 ET

This is the first line in search results and the title on every shared link (og:title is the same). "Home" uses the most valuable words on the page for nothing; "Burlington" and "Lake Champlain" are not in it.

Your local 802 number is not on your home page

“href="tel:8556500080">855 650 0080</a>”

Source: https://hotelvt.com/, fetched 2026-10-30 18:27 ET

The Lake Champlain Chamber and booking sites list (802) 651-0080, which does not appear anywhere in your home page. Assistants match phone numbers across sources; one local number shown everywhere makes the match.

Machines are not told you are a hotel

“"@type":"WebPage","@id":"https:\/\/hotelvt.com\/"”

Source: https://hotelvt.com/, fetched 2026-10-30 18:27 ET

Your structured data describes a web page and an organization. There is no Hotel block for your 125 rooms, check-in time, Juniper or the bike program, so assistants take those from booking sites.

Why it matters

Search engines and AI trip planners read the structured data block and the files at the root of your site to learn your basic facts. When those are missing or disagree with what a guest sees, machines either skip them or repeat the wrong version, and fill the gaps from booking sites instead of from you.

4 fixes, ranked

Retitle the home page.For example "Hotel Vermont | Independent Hotel in Downtown Burlington". Yoast sets both title and share title.Web · 10 minutes
Show the 802 number too.Add (802) 651-0080 beside the 855 line in the header and footer, as a tel: link.Web · 10 minutes
Add a Hotel block.Include 41 Cherry Street, both numbers, 125 rooms, check-in time and the booking URL.Web · 45 minutes
Test the home page in Google's Rich Results Test.Paste the home page URL into search.google.com/test/rich-results to confirm the hotel block reads the way you want.Web · 15 minutes

If it's useful, I'd welcome 20 minutes to compare notes on how guests are finding independent hotels now. — Ethan Hawkes, Signalry